We’re often asked how Tweak’d By Nature got its start and most notably, why Denis Simioni returned to Direct Response Television.
The answer is beautiful and simple, LOVE.
Denis was off the grid and traveling the world over, visiting the villages and the people he had gotten to know over the years, building new relationships, pursuing new “wild-crafted” ingredients and in general, enjoying life with his family.
Once he returned from abroad, Denis was devastated upon hearing the news that his mother was diagnosed with breast cancer, for the second time at the age of 77.
Having experienced cancer treatments prior to, Mrs. Simioni knew what was in store. Aside from fatigue,headaches and a host of other potential side effects, she had also come to note that the hair that grew back was thin, frail, weak and wispy.
She had asked Denis if he could formulate a hair treatment that could offset the negative effects of her impending cancer treatments. Having never asked for anything from Denis, he naturally agreed. This was personal and for obvious reasons, he took it upon himself to create a hair treatment from scratch, formulated specifically for his mother.