CLEANSING. VOLUMIZING. DETOXIFYING
Proven Performance; reduces hair breakage by 92.31%
Helps to gently exfoliate your scalp to remove dead skin cells, impurities, excess oil and product build up while creating fuller, thicker-looking hair from the roots. Ideal for dull, fine or lifeless hair, this deep-cleaning scrub will add instant lustre and volume.
Scent Profile: All PURE formulas are fragrance free but have a naturally fruity-coconut aroma of yellow coconut, blueberries, oats & honey that vanishes upon application.
Use at least once a week in place of your normal shampoo. Apply about a tablespoon's worth on wet hair and work through in sections. Gently massage until you feel the paste turn to foam and focus on the roots. Add more water throughout treatment to create a thick lather. For an intensified effect, lave on for two minutes and then rinse thoroughly. Always follow with conditioning treatment on lengths and ends
Featuring PURE RHASSOUL CLAY, mined deep beneath the Atlas Mountains in Northeastern Morocco, this extractive, non-stripping mineral-based clay helps to remove any excess oil and dirt from in and around the hair follicles for weightless volume and lift at the root. Used for centuries as a beauty tool by the Roman and Egyptian nobility to cleanse, clarify, and fortify their hair and skin.